Welcome Letter: Eva Royale, Executive Director

Dear Brothers & Sisters,

On March 31, 2018 it will be 25 years, since the passing of Civil Rights, Labor and Latino Leader, Cesar Chavez (March 31, 1927-April 23, 1993).

On Friday, March 30, 2018 California will observe the official state holiday for labor and civil rights leader, Cesar E. Chavez.  San Francisco will celebrate this important Holiday with two special events: the Cesar E. Chavez Holiday Breakfast on Friday, March 30th; and the Cesar E. Chavez Holiday Parade & Festival, Saturday, April 14, 2018.

We are reaching out to you today to invite you to become a 25th Anniversary Sponsor of the 2018 Cesar E. Chavez Celebrations:  


  • Cesar E. Chavez Holiday Breakfast DATE: Friday, March 30, 2018 TIME: 9:00 am – 11:00 am Location: 400 North Point, Longshoremen’s Hall ILWU Local 10.
  • Cesar E. Chavez Parade & Festival DATE: Saturday, April 14, 2018 TIME: 11:00 am – 6:00 pm LOCATION: Parade begins at Dolores Park/19th Street and ends at the 24th Street Festival (between Folsom and Bryant Streets).


Annually, thousands of Bay Area residents, families, students, churches, community organizations and labor unions join in the celebration of Cesar’s life and work to ensure that his legacy is continued. Celebrating the legacy of Cesar E. Chavez gives us all the opportunity to reflect upon the values that Cesar applied in his work: the values of service to others, sacrifice, self-determination, non-violence, innovation and community.

San Francisco Unified School District (SFUSD) honor roll students will lead the parade and be recognized at the 24th Street Festival. We are partnering with the Calle 24 Cultural District and the Latin American Teachers Association (LATA) to make this a truly family and community event. The Festival will feature music and entertainment, a Classic Car Show, arts & crafts, community service, information booths and a Children’s Area. Merchants will have sidewalk sales and food will be provided by local restaurants.

This event is made possible through the contributions of sponsors and supporters like you. Your donation will provide needed funds to produce the 2018 Cesar E. Chavez Celebrations. You will be listed as a Cesar Chavez Holiday 25th Anniversary Sponsor.  Please make checks payable to: Cesar E. Chavez Holiday and mail to: 2929 19th Street, San Francisco, CA 94110. For more information please contact us at 415.621.2665, or by email at cesarchavezday@gmail.com. Visit our website: www.cesarchavezday.org for sponsorship opportunities.

Thank you for your support!

Eva Royale, Excutive Director 

Cesar E. Chavez Day